Located at 25 Crawford Street in Marylebone, London, Greenfield's is a convenience store specializing in Middle Eastern produce, but the workers pride themselves on their customer service and mini-community they create within the store. They are on a first name basis with every customer that walks in. Mohamed and Amir, from Egypt, are father and son who own the store as well as 3 other convenience stores in London. Other workers are friends or family who are from Egypt, Morocco, or other arabic speaking countries as well. The customers are mostly English or those who want to buy fresh fruit or special Middle Eastern produce. Every morning at 8:00 AM starts a new day and the fresh fruit is put outside, and at 10:00 PM, it all comes to a close.